Thailand is a wondrous kingdom, featuring Buddhist temples, exotic wildlife, and spectacular islands. Along with a fascinating history and a unique culture that includes delectable Thai food and massage, Thailand features a modern capital city, and friendly people who epitomize Thailand’s “land of smiles” reputation.
Thailand is often referred to as a golden land, not because there is precious metal buried underground but because the country gives off a certain lustre, be it the fertile rice fields of the central plains, white sandy beaches or the warm hospitality of its citizenry.
Thailand's cool season runs from November until the end of February. With its low humidity, relatively low temperatures and clear skies, the cool season is the best time to visit, though regular days of high 20s and low 30s might leave you wondering just who came up with the term ‘cool’. It is also the peak tourist season, so expect lots of new friends at the more popular spots like the islands and major towns.
First introductions are made in Bangkok, a modern behemoth of screaming traffic, gleaming shopping centres and international sensibilities interwoven with devout Buddhism.
According to the Tourism Authority of Thailand 55% of the tourists in 2007 came from the Asia Pacific region, Japanese and Malaysians forming the two biggest groups. The largest groups of Western tourists come from the United Kingdom, Australia, Germany, the United States and Scandinavia. The number of tourists arriving from Russia is on the rise.Around 55% of Thailand's tourists are return visitors. The peak period is during the Christmas and New Year holidays when Western tourists flee the cold conditions.
In 2011, 1.7 million Chinese visitors traveled to Thailand and this figure was expected to rise to 2 million in 2012. The Thai-Chinese Tourism Alliance Association declared in February 2013 that Chinese tourists are the main supplier of Thailand's tourism industry and 3.3 million Chinese tourists are expected in 2013. The Association has also calculated that the average Chinese tourist remains in the country for one week and spends Bt30,000 (US$1,000) to Bt40,000 (US$1,300) per person, per trip.According to Thailand’s Tourism Authority, the number of Chinese tourists rose by 93 percent in the first quarter of 2013, an increase that was attributed to the popularity of the Chinese film Lost in Thailand that was filmed in the northern province of Chiang Mai. Chinese media outlets have claimed that Thailand superseded Hong Kong as the top destination for Chinese travellers during the 2013 May Day holiday.
Thailand has been receiving increased competition ever since Laos, Cambodia and Vietnam opened up to international tourism in the 1980s and 90s. Destinations like Angkor Wat, Luang Prabang and Halong Bay now contest Thailand's former monopoly in the Indochina region. To counter this, Thailand is actively targeting niche markets such as golf holidays, or holidays combined with medical treatment. Thailand has also plans on becoming the hub for Buddhist tourism in the region.Around 2 million foreigners visiting Thailand for medical treatment are expected in 2009, more than 3 times the amount of tourist visiting for that purpose in 2002.According to Lonely Planet, Thailand ranks second of "Best-value destinations for 2010" after Iceland; the latter having been hit very hard by the subprime mortgage crisis.
Thailand offers a great variety of attractions. These include diving sites, sandy beaches, hundreds of tropical islands, varied night-life, archaeological sites, museums, hill tribes, exceptional flora and bird life, palaces, a huge amount of Buddhist temples and several World Heritage sites. Many tourists follow courses during their stay in Thailand. Popular are classes in Thai cooking, Buddhism and traditional Thai massage. Thai national festivals range from the fun-for-all water splashing Songkran to the almost fairytale like quality of Loy Krathong. Many localities in Thailand also have their own festivals. Famous are the "Elephant Round-up" in Surin, the "Rocket Festival" in Yasothon and the curious "Phi Ta Khon" festival in Dan Sai. Thai cuisine has become famous worldwide with its enthusiastic use of fresh herbs and spices.
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